I've taken a snippet out of an official Google Blog.
Apart from providing a little insight into Google strategy, it provides perspective to long-tail economics.
"Closed systems are well-defined and profitable, but only for those who control them. Open systems are chaotic and profitable, but only for those who understand them well and move faster than everyone else.
Closed systems grow quickly while open systems evolve more slowly, so placing your bets on open requires the optimism, will, and means to think long term.
Fortunately, at Google we have all three of these."
Jonathan Rosenberg, Senior Vice President, Product Management
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