A recent blog I responded to encouraged me to explore appropriate use of email.
Email is a channel too often used inappropriately...
It is time to discuss what it should be used for, and what it should not.
What email is for:
- Personal messages - can be a good tool for clarity in one-on-one dialogue, eg after a phone call..."I'll send you an email to confirm our discussion"
- A directive - to a group of people and don't expect a response
- Specific people - when you want to limit (not control) distribution
- Notifications - consolidates updates from various platforms (C3, Facebook, Linkedin, etc)
What email is NOT for:
- Dialogue - telephone and IM are better tools for one-on-one discussion
- Discussion - email is a channel, not for discussion. Stop the 'reply all' emails.
- Innovation - Controlling distribution is a significant dampener to innovation.
- Everyone - a question, comment or answer will be of greater value on a platform.
Stop inappropriate use of email!
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